H. King McGlaughon, Jr., JD, Mdiv
      Wachovia Trust

      Donors are impacted by the economy in their giving just as in their other financial decision-making. Americans give more each year, regardless of the state of the economy, but their approach to giving, the tools they choose, and the strategies they implement vary with the economic cycle. This session will discuss how your organization can take economy-driven shifts in giving behavior into account when working with donors in annual, major and planned giving scenarios to assure that you maximize their opportunity to support your mission and thereby maximize your organization's short- and long-term financial stability and viability.