Wayne Olson, VP of Endowments & Foundations
      Trust Company of Virginia

      Whether you have no formal donor cultivation program or even if you would like to start one or improve the one they have, come and learn practical ways to improve donor relations by studying and replicating the world leader in customer relations. Wayne Olson offers a fun approach to a serious business-approach session that reveals how what appears to be fantasy and magic is the result of hard work and relentless dedication to mission—with surprisingly low budgets. In an increasingly competitive donor marketplace, charities with a Disney-style approach to donor relations will have a competitive edge over those that do not.