Bruce L. Berglund, CFRE, Partner, Triangle2 Partners
Julie Sistrunk, Partner, Triangle2 Partners

      This session will explore the pros and cons of conducting a regional integrated annual campaign across multiple associations. The New York Area YMCA Strong Kids Regional Integrated Campaign will be used as a case study. Representatives of the New York Area YMCA Strong Kids participating associations will share their perspective in a panel discussion.

Participants in this session will learn:

• The value of regionally branding the YMCA annual campaign
• Balancing increased visibility with less autonomy
• The power of local media and the web.