William Lazarus, President & CEO, Seer Analytics, LLC

      Predictive modeling can help you build your annual campaign by turning members into donors. Target the right audience with the right ask and move your fundraising full speed ahead. Participants will learn:

• To strengthen the connection between members and mission
• To identify high potential members who have not met their donor potential
• To ask for the right size gift

      Since taking over the national YMCA Membership Satisfaction Study process in 2001, Seer Analytics, LLC has completed over 3,000 Membership Satisfaction, Employee Satisfaction, Primary Market Area (PMA) and Site Analysis studies for hundreds of YMCAs around the country. Seer is currently working on new YMCA fundraising products to support Y annual campaigns.