Kathy Kraas, President and Founder, K2 Consulting Group

      The pacesetter or leadership gifts…there’s no road race without them. How long is the ramp up period for cultivating and establishing a donor base that will result in the pacesetting gifts required for your campaign? What background work is needed to understand the motivations and desires of these lead donors? What happens when the feasibility study turns up less major donors than you need? Startling industry trends are demonstrating that too little time and attention are being given to this important planning and cultivation work prior to the launch of a campaign. Participants will gain an understanding of the thorough analysis, research, planning and strategy development that goes into cultivating your lead donors. We will discuss how to develop a strategic plan for the quiet phase of the campaign. And finally, we will share what can be learned from other non-profit industry groups who conduct this phase so professionally.