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MULTIVIEW MEDIA (formerly CONTENT MANAGEMENT CORPORATION)

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Products > North American YMCA Development Organization > NAYDO 2010 29th Annual NAYDO Conference on YMCA Philanthropy
What is the Real Story of the YMCA Anyway? Increase Your Capacity to Communicate the Impact of the YMCA

Dr. Steve Patty, Dialogues in Action, Inc., Janet Kafkas, YMCA of the USA

      Do you want to increase your capacity to both appraise and communicate the impact of the YMCA? Would you like to better understand the motivation and passion of a potential donor so that the story you choose to share connects with their heart and inspires them to invest in the work of the YMCA? This workshop will explore a powerful new means to uncover the story of our impact that often lies below the surface of the water and to strengthen our ability to tell it in personal and transformational ways. As a result of this workshop, participants will:

  1. gain new skills to uncover the true story of the impact of the YMCA
  2. increase ability to articulate the story/case in a manner with which the donor connects.
  3. increase capacity to understand passion and motivation of a potential donor.
  4. increase capacity to be a connoisseur of the work and impact of the YMCA.

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