Tom R. Larsen, AIA, Larsen Associates LLC, Milford, Conn.
Martin A. Onorato, Esq., Assoc. AIA, Brown Raysman Millstein Felder & Steiner LLP, Hartford
Chet A. Salit, AIA, Leo A Daly, Los Angeles

      Owners are increasingly turning away from architects to fill needs they believe architects cannot adequately fill-especially during the preconstruction phase. As a result, architects find themselves marginalized at the precise time they should be leading the design process. We’ll help you regain this competitive advantage by providing more value to owners.

Learning objectives:

• Identify why clients turn to construction managers for preconstruction services
• Discuss the implications of losing this battle
• Create a strategy to leverage competitive advantages.