Saman Chaudry, ZweigWhite, San Francisco

      Employees are a firm’s biggest asset-success depends upon how well the best people are found, hired, trained, and retained. Is your firm prepared for the increased competition for new hires? Do you know what it will take to retain your most qualified employees? Understanding where firms often go wrong in the hiring process, and applying solid marketing principles to recruitment and retention efforts, can help improve hiring and retention results.

Learning objectives:

• Examine common hiring hurdles in the architecture industry and apply solid marketing principles for better recruitment results
• Identify and meet your firm's future needs as well as identify what goes into long-term recruitment and retention planning
• Discover which retention techniques keep star employees on board and productive.