Kermit Baker, PhD, Hon. AIA, Harvard University Joint Center for Housing Studies, Cambridge, Mass.
Robert Murray, Lexington, Mass.

      What market segments does your firm serve? Are there others that should be considered for long-term stability and growth? Should you expand to other sections of the country? We’ll examine these and other issues vital to making such decisions.

Learning objectives:

• Review the trends in various segments of the industry over a period of time
• Apply the information to your firm's strategic planning
• Relate the economic factors provided by the general and business media and apply that information into a successful practice.