Michael Hricak, FAIA, Hricak & Company, Venice, Calif.

      Conventional wisdom suggests that practitioners must choose between a business-based practice or a practice-based business. Keep both goals and values intact while keeping the practice in the black, including areas traditionally troublesome for maintaining office profitability and specific examples of tools and procedures that use design and communication skills to correct and avoid common practice problems.

Learning objectives:

• Evaluate current practices using benchmarks and standards
• Integrate specific tools, checklists, example language/phrases, form letters into every day practice
• Adjust existing office practices, procedures, and policies to achieve a more financially sustainable business model.