L. Bradford Perkins, FAIA, Perkins Eastman Architects PC, New York City
Peter Piven, FAIA, The Coxe Group Inc., Philadelphia

      Hundreds of architects start new firms every year and many others dream of the day they can take that same step. Evaluate the dream to decide whether and when to start a firm, as well as examine a thorough, organized approach to building or expanding the firm, including strategies, information, real-world tips, and pitfalls to avoid.

Learning objectives:

• Discuss how to determine if you have what it takes to start a firm
• Review how to actually start a firm, including how to market and sell, capitalize, organize, and, most important, plan
• From real examples and models, evaluate the efforts and results of others and the things to do and not to do to continue successfully.