Herman Ellis Dyal, AIA, Jon Freach, and Greg Giordano, fd2s inc., Austin, Tex.

      The University of Texas M. D. Anderson Cancer Center’s innovative new Access wayfinding program guides more than 65,000 patients each year through nearly nine million square feet of space. Access combines signage, architectural landmarks, printed communications, technology, maintenance tools, and training materials in the first truly integrated health care wayfinding solution. Discuss how this approach is changing the way world-class health care institutions think about wayfinding.

Learning objectives:

• Educate health care clients on the range of non-signage elements that make up an integrated wayfinding system, and help them identify the benefits of looking beyond the "more signs" wayfinding approach
• Analyze ways to overcome the physical, administrative, and budgetary challenges to integrating wayfinding efforts across the various silos of institutional ownership
• Serve as an advocate for better wayfinding by explaining its potential benefits in the areas of patient care, staff efficiency, strategic planning, resource utilization, and marketing/fund-raising.