Mark C. Friedlander, Esq., Assoc. AIA, Schiff Hardin LLP, Chicago

      Explore how architects are better suited by position and training than construction contractors to lead design-build teams, and how to develop design-build capacity via an easy-to-understand, step-by-step approach equally applicable to small individual practice and major international firms. Examine financial, marketing, and other benefits of architect-led design-build, and discover how to minimize risks.

Learning objectives:

• Discuss the importance of the architect in construction projects, both historically and currently
• Evaluate an alternative business model for coping with the risks and balancing them against business, personal, and ethical objectives
• Implement a comprehensive business plan with the architect as lead member of the design-build team.