James P. Cramer, Hon. AIA, The Greenway Group, Norcross, Ga.
Scott Simpson, FAIA, The Stubbins Associates Inc., Cambridge, Mass.

      How will tomorrow’s architects cope with fundamental changes in the profession? How will successful firms be organized and managed? Discuss new and emerging practice paradigms, including the impact of hybrid project delivery systems, the effect of technology on the design process, the integration of good business practice with quality design, and ever-increasing pressures to lower fees while accelerating project schedules.

Learning objectives:

• Identify the short- and long-term trends causing a fundamental realignment in how the profession operates
• Discuss specific techniques to cope with the pressure to lower fees and accelerate project schedules
• Analyze the architect role as overall leader in both design and construction, gaining new leverage in the process.