Moderator: Norbert W. Young Jr., FAIA, McGraw-Hill Construction, New York City
Lulu An and Minda Xu, McGraw-Hill Construction, New York City

      China’s huge and dynamic market holds many potential opportunities, but what are the pitfalls? Expanding into the Chinese market is a complex business decision, but working in the market successfully is even more so. We’ll explore the marketplace with those who have developed the connections and experienced the rewards and frustrations.

Learning objectives:

• Discuss the critical steps used to analyze economic factors and determine individual fortitude for the Chinese market
• Compare cultural and business practice differences between the United States and China
• Review practical tips and do's and don'ts about moving into the market and where and how to find information and assistance.