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Products > Online News Association > 2006 ONA Conference
Commerce: Big stories can have a big impact (yes, positive) on the bottom line: Make money on enterprise journalism

Participants: Retha Hill, BET.com (moderator); Fiona Spruill, NYTimes.com; Paul Maidment, Forbes.com; Neal Scarbrough, AOL

      Online editors constantly battle for resources just to keep the site going -- and many only dream of doing the "big story" journalism they want. Evaporating travel budgets, high costs for one-offs, database and IT projects, shrinking cash for freelancers -- you know the story. What are approaches to doing great journalism that still contributes to the bottom line, helping to grow your newsroom and your company?. We'll take a look at some success stories and learn that good stories are good business -- if you know how to do it.

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