Let’s face it: staff resources are often limited, even at large nonprofits. Therefore, why not “hire” your constituents? They are capable of so much more than simply being a source of money during the fundraising season. Empower them to become networking advocates who will spread your nonprofit’s mission and message. Learn strategies and provide the tools that will turn constituents into extensions of your nonprofit—and at the same time, reduce staff workload. After this session, you’ll never again look at your constituents as “just” donors or participants.

David Lawson, Kintera, Inc., San Diego, Calif.