We’ll present two very different case studies of organizations that have built large email lists and then converted list members into either single-gift or monthly sustainers. As MoveOn and the 2004 political campaigns demonstrated, email is the key to online fundraising. We’ll show how large and medium-size organizations can build large email lists for education, advocacy and fundraising—and integrate online fundraising with direct mail, phone and events.

Nick Allen, Donordigital, San Francisco, Calif.