Few would argue that having an Internet strategy is very important. Many organizations don’t realize that online communication can be a great tool for managing campaigns, and they often struggle with developing and maintaining effective Internet marketing. In this session, you’ll learn how to build an effective Internet strategy, and we’ll highlight all of the things your website could accomplish for your organization. We’ll also examine a few case studies to learn how other organizations use these best practices successfully.

Steve MacLaughlin, Blackbaud, Charleston, S.C.