Participants: Staci Kramer, PaidContent.org (moderator); Joan Walsh, Salon.con; Fraser VanAsch, McClatchy; Ron Stitt, Fox Television

      This panel offers creative strategies that grow online news efforts without breaking the bank. The discussion will include a look at the importance of industry research and Web analytics, techniques for breaking down barriers across your organization and tips on making savvy decisions in the dance between coverage, innovation and technology.