Prospect researchers have been equipping major giving officers with information on prospects for decades, but planned giving officers have often worked only with age information to identify their prospect pool. What about helping your planned giving operation mine your data to identify whom to target? Join an expert in prospect modeling and data mining to learn how to identify planned giving prospects so your organization can approach them, from the start, with the offering most likely to get the best return.

Lawrence Henze, Blackbaud, Charleston, S.C.