Many of the nonprofits that have embraced social networking are themselves run by people in their 20s and 30s, who already spend a good portion of their lives online. This session will explore the various social networking sites that exist, how people use them and how fundraisers can take advantage of them. Hear practical tips that would be useful in your marketing plans and examples of where fundraising has been successful (for example, sixdegrees.org has raised over $1 million the first year). The panel will look at sites such as Facebook and Myspace.

Stacie Mann, Network for Good, Bethesda, Md.
Ben Rattray, Change.org, San Francisco, Calif.
Tom Szaky, TerraCycle, Inc., Trenton, N.J.