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What motivates people to give and what motivates us
to work with our organizations? Your institution’s “case
for support” is perhaps the most significant element
of your overall development program. This session is
designed to give you ideas on how to “tell your story”
in such a way that your potential givers will clearly
understand why their gifts are needed and what differences
they can make.
Marcy Heim, CFRE, Heim Consulting Services, Madison, Wis. |
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