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Securing a major gift is both an art and a science, with
no single “one size fits all” approach. This session goes
beyond general principles already available from many
sources. The session then turns the tables on participants,
breaking them into pairs to practice what they
have learned and critique themselves. The session closes
with a discussion of effective methods of follow-up and
closing a promised gift.
Priscilla A. Bratcher, CFRE, Carolina Performing Arts,
Chapel Hill, N.C. |
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