While many nonprofits are using the Internet for direct response and special events fundraising, few fundraising professionals realize its potential for major giving. Case studies and new research with more than 4,000 high dollar donors across 20 nonprofit organizations and survey data from nonprofits across the country show that online engagement supports high dollar donor identification, cultivation, and stewardship.

Vinay Bhagat, Convio, Inc., Austin, Texas
Mark Rovner, Sea Change Strategies, Takoma Park, Md.
Colleen McCulloch-Learch, Edge Research, Arlington, Va.