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Products > Association of Fundraising Professionals > AFP 45th International Conference on Fundraising
MG4/6: Become a Better Major Gift Negotiator

      Negotiation skills are indispensable to the process of securing major gifts. This session will review some of the most recent developments in academic research relating to negotiation, and will demonstrate how fundraisers can take advantage of these findings in their communication with prospective donors. Participants will come away with specific strategies that they will be able to implement immediately to enhance their solicitation skills.

Shaun G. Lynch, CFRE, SGL Philanthropic Services, St-Lazare, QC

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