This session will explore what it means to create a systematic, innovative culture and process in your team, department, or organization. The model is based on =mc’s work with charity managers in the USA, UK and internationally. Session delegates will find out about the eight key models of innovation commonly used to drive fundraising change in organizations and how to apply them in a practical way. They will also learn about some of the common mistakes that organizations make when trying to be innovative. In conclusion, a number of case studies will show how real fundraising initiatives have developed from idea to launch.

Bernard Ross, The Management Centre, London, UK