This session will provide an overview of how strategic planning can revitalize your organization’s fundraising operations, including annual fund and capital campaigns. Participants will learn how to design the planning process to involve and energize potential major donors such as environmental scans, constituent surveys, and leadership summits that can build a foundation for a stronger case for support, particularly for building, endowment, and planned estate giving.

Patricia A. Roth, Campbell & Company, Chicago, Ill.
Thomas D. Wilson, Campbell & Company, Portland, Ore.