Direct response fundraising has migrated from organizational- centric to donor-centric and from single-channel like mail, to multi-channel including mail, phone and online. The next step in this wave is migrating from push marketing to creating donor interactions and experiences. This session will share how nonprofits of all sizes can use these ideas to build their donor files and increase their revenue streams from using multichannel strategies.

Sue Woodward, CFRE, and Dan Solomon, Virilion, Washington, D.C.
Carmel Owen, Children’s Defense Fund, Washington, D.C.