This session will present the findings from the American Express Charitable Gift Survey that was published in November of 2007. Dr. Rooney’s presentation will highlight findings from the study that address two “frequently asked questions” in the charitable world: How much do people give at any one time to types of charitable receipts? Do online and offline donations differ in size? The study also asked people about why they give online or why they don’t as well as the seasonality of their donation and if they give more during the holiday season compared to other times throughout the year.

Dr. Patrick M. Rooney, Ph.D., The Center on Philanthropy at Indiana University, Indianapolis, Ind.