Seven hundred institutions were invited to participate in a nation-wide study examining the effects of prior planning on the production of a successful campaign. The results were very revealing and proved to be applicable to both small liberal arts institutions as well as larger universities. This session provides information critical to vice presidents of development, CFOs, academic deans, and presidents. The presentation contains informative quotes and ideas from all the administrative positions listed above.

Thomas Wayne Thomsen, Marts & Lundy, Detroit Lakes, Minn