This session will highlight the success of the Crocker Art Museum’s landmark capital campaign to secure a minimum of $100 million. The presentation will focus on effective campaign management carried forward by a small, dedicated, and unrelenting core of leadership. In addition, the presenters will detail the carefully crafted case for support that has been widely accepted to engage new prospects beyond traditional art devotees or “mission focused” donors to include civic leaders, advocates for Sacramento’s downtown development, and elected officials.

Lial A. Jones, Crocker Art Museum, Sacramento, Calif.
Peter E. Hoskow, Community Counselling Service (CCS), San Francisco, Calif.