Learn the secrets of outstanding case statements for capital campaigns or endowment drives. At this presentation you’ll learn how to gather and organize the necessary data, plan an effective campaign strategy, answer objections, and totally inspire your prospects. This session covers three types of cases: the pre-campaign “internal case,” the feasibility case for lead gifts, and the full-dress case written for the public launch.

Tom Ahern, ABC, Ahern Communications, Ink., Foster, R.I.