Unlock your board members’ passion and transform them into enthusiastic fundraisers. Discover practical strategies to inspire board members and easy ways each individual can support fundraising. This session looks at for-profit strategies such as viral marketing, customer relationship management and targeted messaging to find many roles board members can play that will directly impact the fundraising bottom line.

Gail Perry, CFRE, MBA, Gail Perry Associates, Raleigh, N.C.