Participants: Linda Barrabee, Yankee Group (moderator); Matt Jones, USATODAY.com; Mike Zarrilli, Weather Channel; Joe Cohen, Reuters; Sarah Lumbard, WashingtonPost.Newsweek Interactive; Logan Molen, Bakersfield Californian/Bakersfield.com

      Whether you target growth in the youth market or others on the go, logical ways to extend your brand is to leverage your content to alternative devices. In this panel, you will learn the basics of text messaging, WAP and video delivery, how databases put Web sites in the forefront for wireless applications, and how mobile news is reaching varied audiences. You’ll also explore advertising opportunities and consumer-to-consumer business models that allow news organizations to become a necessary network for two-way communication.