Increase the power of the information collected from and about your supporters. Discover how to increase the efficiency of your fundraising program by analyzing supporter-provided data, externally collected information and the trace evidence you have already gathered. In addition, this session will review strategies to identify and track major gift prospects. By combining the power of the integrated data with wealth overlays, you can identify major gift prospects and track their contact with your organization in real time.

David Lawson, Kintera, Inc., San Diego, Calif.