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Annual giving is both art and science. This session will
discuss techniques to create annual leadership donors
including utilizing prospect screening tools and applying
them to a broader base constituency. Participants
will also learn how to maximize renewals to limit the
“loss” of donors each year, and advanced techniques to
most cost-effectively acquire new donors. Finally, we
will discuss the case for support and elements needed
for the best response.
Kathleen Pavelka, CFRE, Telecomp, Inc., Rochester, N.Y. |
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