A fast-paced “how-to” session for development professionals, this session covers the basics of starting and administering an annual giving program with an emphasis on direct mail and the Internet, including insider tips and practical skill-building ideas. The session includes “hands on” copy writing and packageproduction and effective, affordable ideas for small-andmedium sized shops.

Alexander G. Macnab, FAHP, CFRE, Alexander Macnab & Co., Chicago, Ill.