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A fast-paced “how-to” session for development
professionals, this session covers the basics of starting
and administering an annual giving program with an
emphasis on direct mail and the Internet, including
insider tips and practical skill-building ideas. The
session includes “hands on” copy writing and packageproduction
and effective, affordable ideas for small-andmedium
sized shops.
Alexander G. Macnab, FAHP, CFRE, Alexander Macnab &
Co., Chicago, Ill. |
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