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Products > North American YMCA Development Organization > Imagine 2008 NAYDO Annual Conference on YMCA Philanthropy
Vision Planning: A Clear, Concise, Compelling Case for Charitable Support

Tom Massey, CEO, Triangle2 Partners

      Operational, strategic and capital planning are merely "base camps" to help a YMCA get to the top of the mountain. Tom has developed a process, based on the mission statement, to vividly describe what the YMCA is trying to accomplish in a 10+ year time frame. The end result is a clear statement of the YMCA's commitment to community (not simple "to be the best" or "build buildings" declarations). the statement includes measurable results that verify mission accomplished. The vision plan is the cause every YMCA professional can use to develop their case for charitable support. Imagine getting to the top of the mountain!

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