Vicki Pugh, Executive Director, YMCA of South Palm Beach County/Peter Blum Branch of Boca Raton
Ellen Schulman, President, Proseplus

      In many organizations development, marketing and public relations are separate adn independent functions. The YMCA of South Palm Beach County discovered that a synergistic integration of these functions resulted in increased membership, more donations, more effective branding of the branches and greater efficiencies in all areas. In a fun, hands-on visual presentation you will see how the Y marketing and development functions were transformed from three splintered departments into one cohesive program. Presenters will walk through specific programs, campaigns and events used to market the Y and raise funds at the same time, including visual examples from a recent grand opening of a new $9 million dollar facility. Workshop participants will learn how to apply the same techniques to their own organizations and will walk away with concrete and useful ideas and information.