Ellen Howe, Senior Vice President Association Advancement, YMCA of Greater St. Louis
Wayne Perkins, CEO, YMCA Calgary
Jeffrey Byrne, President and CEO, Jeffrey Byrne & Associates

      This session, using a case study of the YMCA of Greater St. Louis' Community Readiness Assessments, will explore how to enhance the old approach to feasibility studies; how to expand the information you need during interviews and focus groups; bow to build true relationships with donors and project supporters; and how to use the report or "action plan" in launching your capital campaign. In addition, the session will demonstrate how a Community Readiness Assessments can identify leaders of the campaign, potential large gifts and lay the groundwork for the first phases of your campaign effort.