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Products > North American YMCA Development Organization > Imagine 2008 NAYDO Annual Conference on YMCA Philanthropy
Beyond Online Giving: Using the Internet to Build an Online YMCA Community

Jim Bush, CFRE, Enterprise Business Architect, Blackbaud
Ann Edmonds, Vice President of Information Technology, YMCA of Greater Toronto

      Online giving is the norm today amongst many YMCAs. But are you leveraging the Internet to truly build a stronger community and enhance your relationship with your members, non-members and other Y friends? Do you know what's available to help strengthen relationships with your constituents? Join Jim Bush and Ann Edmonds as they take you on a tour of the many online tools available today. Hear the story of how the YMCA of Greater Toronto has used their online presence to increase giving and steward donor, market programs and services, and build an online community throughout their entire YMCA population. This is not a technical session!

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