Medhat Mahdy, Senior Vice President, Strategic Alignment, YMCA of Greater Toronto

      The YMCA of Greater Toronto has made a significant commitment to enhancing "connections" with members. To help ensure success, they engaged researchers at Environics to conduct a thorough study to deepen their understanding of what drives member satisfaction, tenure and the likelihood to volunteer and donate. The presentation will share how the Toronto YMCA is seeking to translate this information into concrete actions aimed at increasing the number of members who donate.