Presenters: TIM COPELAND, SunGard Higher Education; STEPHANIE PLATTETER, University of Minnesota; JEFF HARMON, Arizona State University; JIM PETERS, University of Kansas; JIM FONG, Diagnostics Plus

      Market forces such as changing demographics and competition are increasing the demand for a market-centric Ce organization. Because changing student expectations and behavior underlie these shifts, the Ce marketing leader is a natural choice to respond to these challenges. yet, an alarming number of Ce units do not invest in a dedicated marketing effort; and for those that do, marketing is limited to one of the discipline’s four classical P’s—promotion. To better engage communities and promote educational opportunities, Ce leaders must: clarify and strengthen the role of marketers, invest in research, and embrace an interactive marketing approach.
      In this moderated panel, an ensemble of industry experts will share their specific experiences and insight on transforming your Ce marketing organization, regardless of your institution’s size or budget.