Panel Discussion

      A great way to reach out and build awareness and excitement about ponds for the homeowners and consumers in your area, Retail Build-A-Pond Days are an effective tool for both retailers and contractors. This course will cover the important aspects associated with Retail Build-A-Pond Days: marketing, getting prepared for the big day, key areas to focus on during the build, and how to capitalize on sales after the event. In addition, we will explore some different approaches to the build such as: Building in the evening to attract more 9-5ers and show off the underwater lighting options, and having the ponds partially done to speed up the process and focus on some key aspects. If you aren’t doing Retail Build-A-Pond Days already to grow your customer base and improve your business, then you’re missing out on an amazing opportunity!