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Products > Spina Bifida Association > 2007 Spina Bifida Association Conference
Leadership Institute Adopt a Ghost

Tanya Coogan, Patty Dissell, & Kiley Carlson

    Adopt-A-Ghost manual will be presented. This manual will assist Chapter Leaders in the “how to’s” of getting the campaign started, approaching businesses for participation, and program marketing tactics to have a successful fundraising campaign. Comparisons will be used to other nonprofit organizations that have similar successful campaigns. Discussion will also show the benefit these campaigns present for their causes as well as the overall branding nationwide.

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