SAMHSA’s National Anti-Stigma Campaign, “What a Difference a Friend Makes,” was launched in December, 2006. Television and radio public service announcement (PSAs), Web and outdoor ads, an interactive Web site, brochures, site kits, fact sheets, and other materials were distributed nationally. This workshop will report on the effectiveness of social marketing techniques by reporting the results, personal experiences, and scientific analysis on the impact of the campaign.

• Chris Marshall, consumer affairs specialist, SAMHSA Center for Mental Health Services, Rockville, MD
• Bethann Russell, student, University of North Carolina at Greensboro, Greensboro, NC
• Jack Martin, executive director, Schuessler Institute for Social Research, Indiana University, Bloomington, IN
• Moderator: Bob Carolla, J.D., director of media relations, NAMI National, Arlington, VA