David G. Hill, Marketing Director, Metropolitan Birmingham YMCA
Michelle Smith, Vice President of Marketing & Member Relations, Greater Joliet Area YMCA—Metropolitan Offices
Jan Wierenga, Senior Vice President, YMCA of Greater Grand Rapids
Amy Franz, Senior Program Director, YMCA of Greater Boston—Central Branch YMCA

    Every YMCA faces the challenge of effectively marketing programs with little to no budget. Join us for a session full of ideas that cost little or no money! From time-tested guerilla marketing tactics to free public relations efforts, you’ll learn about word-of-mouth campaigns and how to use low- or no-cost services like craigslist.org, flyer distribution services, community calendar listings and more.