Moderator: TOBY MARLATT, University of Wyoming
Presenter: TIM COPELAND, Georgia Institute of Technology

    Emerging channels such as blogs, podcasts, and webinars are potential new media to market to students. and according to some “experts,” if you are not doing them, your future is bleak. Others now consider interactive channels, such as email, web, and paid and natural search, traditional marketing channels. Who’s right?
    This session examines emerging interactive marketing channels for 2007 and what they may mean for you. Get the latest research on expectations and how interactive marketers are using these channels. Discover specific ideas and recommendations that you can implement immediately, regardless of the size of your institution.