Moderator: JAMES SHAEFFER, James Madison University
Speakers: KENDRICK MCLISH, Vice President, Marketing, eCollege;
SEAN GALLAGHER, Program Director and Senior Research Analyst, Eduvenures

    Continuing higher education is being called upon to educate diverse audiences to solve new problems in a society that is being reshaped by technological, economic, and social changes that are both global and local. How do we continue to redefine the role of continuing higher education in this changing environment?
    An emerging model in addressing this question for many institutions is to seek and establish a strategic partnership with other institutions and with corporate sponsors.
    This session will feature UCEA’s commercial entities addressing the question of “how do we continue to redefine the role of continuing higher education in this changing environment?” As part of this conversation, the presenters will address what they look for in a strategic partnership, how they can work together in creating a business model that allows “them” to succeed and “us” to succeed, and the important role corporate partners play in not only a dialogue with one institution but the importance of engaging multiple institutions in the dialogue of sharing data and developing research based best practices.